Mercedes Smith

With more than 10 years of experience in franchise development, restaurant and bar operations, brand strategy, and market expansion, Mercedes Smith has been instrumental in transforming innovative ideas into scalable, experience-driven brands. As Vice President of The Pond Corporation, she has played a pivotal role in developing the company's distinctive brand identity, helping shape everything from the guest experience and visual branding to the culture that sets The Pond apart in the marketplace. Her creative leadership extends into every detail—from curating the music and entertainment atmosphere to ensuring each touchpoint reflects the personality, energy, and values of the brand. By blending operational excellence with strategic brand development, Mercedes helps ensure every franchise location delivers a consistent, memorable, and engaging experience for guests and franchise partners alike.

Beyond her leadership within The Pond Corporation, Mercedes is also a founding force behind the Share the Magic Foundation, where her passion for serving children and families is deeply personal. Her unwavering determination in advocating for her own son has shaped her belief that every child deserves to be seen, supported, and given every opportunity to succeed. That journey has fueled her commitment to creating hope for children in foster care, children with autism, ADHD, and other developmental disabilities, children impacted by domestic violence, and families overcoming adversity. Mercedes believes every child deserves the chance to write their own happy ending, and she is dedicated to building programs and experiences that remind children they are valued, capable, and never alone.

Whether helping entrepreneurs build thriving businesses through The Pond Corporation or helping families rediscover hope through Share the Magic Foundation, Mercedes leads with creativity, compassion, and purpose. Her ability to combine strategic vision with genuine empathy continues to strengthen both organizations and advance their shared mission of building communities where businesses flourish, families are supported, and every child has the opportunity to believe in a brighter tomorrow.